Finding Beauty in the Hideous: Prison Placement as Reputation Management
Finding Beauty in the Hideous: Prison Placement as Reputation Management
I show how local decision makers construct narratives of how the FCFCF will improve the town’s reputation. In order to build support for placement, the prison, an otherwise stigmatized institution, is reframed as a savior, a stabilizer, or a way to advance Forrest City. These narratives are used in the campaign to effectively reframe NIMBY (Not in My Backyard) to PIMBY (Please in My Backyard) regarding placement. Residents show a willingness to accept a stigmatized institution based on characteristics of the community and the institution. I suggest that when a town becomes more stigmatized than an institution like a prison or hazardous-waste facility, the town is more willing to accept these institutions to save their reputation.
Keywords: NIMBY, PIMBY, reputation management
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