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Getting Your WayStrategic Dilemmas in the Real World$
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James M. Jasper

Print publication date: 2006

Print ISBN-13: 9780226394756

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226394749.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 29 June 2022

Players as Audiences

Players as Audiences

(p.119) Chapter 5 Players as Audiences
Getting Your Way

James M. Jasper

University of Chicago Press

This chapter proposes to view strategic players as audiences watching and listening to each other's actions and words, insisting on the cultural filters of all strategic action. It argues that strategic engagement focuses players' attention. Also, they actively interpret whatever happens, including their own actions. Then, it presents several ways on how people and groups become players in strategic engagements. The image of players as audiences, watching and listening to each other and themselves, suggests a rhetorical approach to words and actions. Because rhetoric deals with the interaction between speaker and audience, it is especially useful to a strategic framework.

Keywords:   strategic action, strategic players, audiences, strategic engagement, cultural filters, watching, listening

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