Players as Audiences
Players as Audiences
This chapter proposes to view strategic players as audiences watching and listening to each other's actions and words, insisting on the cultural filters of all strategic action. It argues that strategic engagement focuses players' attention. Also, they actively interpret whatever happens, including their own actions. Then, it presents several ways on how people and groups become players in strategic engagements. The image of players as audiences, watching and listening to each other and themselves, suggests a rhetorical approach to words and actions. Because rhetoric deals with the interaction between speaker and audience, it is especially useful to a strategic framework.
Keywords: strategic action, strategic players, audiences, strategic engagement, cultural filters, watching, listening
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