- Title Pages
Chapter OneThe Basic Diffusion Pattern of an Innovation
Chapter TwoThe Whole Is Bigger Than the Sum of Its (Diffusion and Customer Lifetime Value) Parts
Chapter ThreeDon’t Just Stand There: Do Something!
Chapter FourForeseeing Bumps and Potholes along the Diffusion Road
Chapter FiveJumpstarting Stalled Adoption
Chapter SixSurvival in the Presence of a Rival
Chapter SevenLeaping Ahead to Valuing the Next Generation
Chapter EightInnovation Equity Makes the World Go ’Round
Chapter NineMaking the Framework “Work” for You
- References and Recommended Reading
- Innovation Equity
- University of Chicago Press
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