Jump to ContentJump to Main Navigation
Best Laid PlansCultural Entropy and the Unraveling of Aids Media Campaigns$
Users without a subscription are not able to see the full content.

Terence E. McDonnell

Print publication date: 2016

Print ISBN-13: 9780226382012

Published to Chicago Scholarship Online: May 2017

DOI: 10.7208/chicago/9780226382296.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 23 July 2021

The Cultural Topography of Accra

The Cultural Topography of Accra

(p.47) 2 The Cultural Topography of Accra
Best Laid Plans

Terence E. McDonnell

University of Chicago Press

Chapter two maps the cultural topography of Accra by accounting for the complex field of objects, meanings, and practice that establish an ambiguous environment through which Ghanaians make meanings and choices about AIDS. In particular, I highlight the competing sources of authority that enable contradictory interpretations of AIDS and the ways the streetscape provides a scaffolding for these ambiguities. AIDS campaigns negotiate local structures and sources of meaning and power, from rumor and myth, spirited church pastors, herbalists and faith healers, to medical science, government interests, and the news media. Not only are these understandings of AIDS supported by various cultural authorities, the streetscape supports these systems of knowledge through the visual culture of billboards and advertising by herbalists and traditional healers. This chapter makes clear the difficulties health organizations have navigating these varied sources of meaning and authority. This rocky terrain creates a foundation for cultural entropy that undermines efforts to order meanings of AIDS by media campaigns.

Keywords:   sociology of knowledge, cultural topography, authority, visual culture, stigma, traditional medicine, news media, faith healing, herbalists, AIDS

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.