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Reading SoundsClosed-Captioned Media and Popular Culture$
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Sean Zdenek

Print publication date: 2015

Print ISBN-13: 9780226312644

Published to Chicago Scholarship Online: May 2016

DOI: 10.7208/chicago/9780226312811.001.0001

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The Future of Closed Captioning

The Future of Closed Captioning

(p.290) Nine The Future of Closed Captioning
Reading Sounds

Sean Zdenek

University of Chicago Press

This chapter looks to the future of closed captioning by discussing three areas in terms of universal design: video search, search engine optimization, and findability; pedagogy, interactive transcripts, and fully searchable lecture archives; and mainstream uses of captioning and subtitling that suggest a much wider role for captioning. In addition to interactive transcripts and search engine optimization, closed captioning enters the mainstream through a variety of channels: enhanced episodes, easter eggs, caption fails, animated GIFs, parody videos, creative or humorous captioning, fictional captions and Internet memes, occasional English subtitles, direct “fourth wall” references to the captions, and animated captions.

Keywords:   search, search engine optimization, findability, pedagogy, interactive transcripts, animated gifs, fourth wall, parody, internet memes

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