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Conjugations – Marriage and Form in New Bollywood Cinema - Chicago Scholarship Online
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Conjugations: Marriage and Form in New Bollywood Cinema

Sangita Gopal


Bollywood movies have been long known for their colorful song-and-dance numbers and knack for combining drama, comedy, action-adventure, and music. But when India entered the global marketplace in the early 1990s, its film industry transformed radically. Production and distribution of films became regulated, advertising and marketing created a largely middle-class audience, and films began to fit into genres such as science fiction and horror. This study of what the text names New Bollywood contends that the key to understanding these changes is to analyze films' evolving treatment of romantic ... More

Keywords: bollywood, india, global marketplace, film industry, distribution of films, advertising, middle-class audience, romantic relationships, conjugal duo, hindi films

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780226304250
Published to Chicago Scholarship Online: September 2013 DOI:10.7208/chicago/9780226304274.001.0001


Affiliations are at time of print publication.

Sangita Gopal, author