The Entrepreneur as Corporate Hero
This coda provides a brief genealogy of the entrepreneur, which has become a highly-romanticized figure in the modern economic imaginary. Reading works by Ronald Coase, Jean-Baptiste Say, Thomas Jefferson, and others, this chapter argues that the entrepreneur, imagined as a solo agent bravely taking on risks that others will not, is the ultimate economic fictional character, a figure of the imagination far more than an empirically real thing. The coda takes the fervency with which the figure of the entrepreneur has been seized by economic writers as a measure of the extent to which the corporate unconscious has come to dominate our collective imagination.
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