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Making the MissionPlanning and Ethnicity in San Francisco$
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Ocean Howell

Print publication date: 2015

Print ISBN-13: 9780226141398

Published to Chicago Scholarship Online: May 2016

DOI: 10.7208/chicago/9780226290287.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 17 September 2021

A New Population, Not a New Public

A New Population, Not a New Public

Latino Diversity in San Francisco and the Mission District

(p.121) Five A New Population, Not a New Public
Making the Mission

Ocean Howell

University of Chicago Press

Because neighborhood identity is closely bound up with ethnic identity it is important to understand the demographics. Through an analysis of the Spanish-language press, the geography of Spanish-language churches, and commercial geography the chapter establishes that existing studies have greatly underestimated Latino, particularly Mexican immigration into the Mission District in the 1930s. In order to assess how this influx changed the Mission, it is also necessary to consider what it meant to be Latino in 1930s San Francisco. In fact this identity was profoundly fluid. Both the Anglo majority and indeed Latinos themselves ascribed to Mexicans, Central Americans, and South Americans a wide range of subject positions, from upper class to poor, and from white to explicitly racialized. This meant that some Latinos were excluded from the real estate market, while others were not.

Keywords:   Latino identity, Mexicans, Central Americans, South Americans, whiteness, immigration, Spanish-language churches, Spanish-language press, real estate, commercial geography

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