- Title Pages
- Dedication
- Acknowledgments
- Abbreviations
- A Note on Money
- Preface
- Introduction
- 1 W. & R. Chambers and the Market for Print
- I Organizing a Proper System of Publishing
- 2 Industrial Book Production
- 3 Reaching a National Market
- 4 Production and Steam Power
- 5 New Formats for Information
- 6 Reaching an Overseas Market
- 7 A Modern Printing Establishment
- II Railways and Competition
- 8 The Coming of the Railways
- 9 Centralizing Business in Edinburgh
- 10 Routledge and the New Competition
- 11 Railway Bookstalls
- 12 Instruction in the Railway Marketplace
- 13 The Dignitaries of the Trade Take on Routledge
- III Steamships and Transatlantic Business
- 14 Transatlantic Opportunities
- 15 Getting to Know the American Market
- 16 The Dissemination of Cheap Instruction
- 17 A New Spirit of Engagement
- 18 Building Relationships with Boston and Philadelphia
- 19 Piracy and Shipwreck!
- Epilogue
- Bibliography
- Index
The Dignitaries of the Trade Take on Routledge
The Dignitaries of the Trade Take on Routledge
- Chapter:
- (p.159) 13 The Dignitaries of the Trade Take on Routledge
- Source:
- Steam-Powered Knowledge
- Publisher:
- University of Chicago Press
This chapter explains in detail the dignitaries of the book trade who undertook George Routledge. The key distinguishing feature of the series for travelers produced by Longman and John Murray was their claim to contain works of superior literary merit. Longman's Traveller's Library was the most successful of the “quality” series of cheap nonfiction. Longman's and Murray's volumes, which were very plain, with simple undecorated covers and title pages, would have looked sober and respectable alongside Routledge's on the railway bookstall. Routledge's most successful volumes attained truly impressive sales that were far beyond those achieved either by the railway series of Longman or Murray, or by the older series of Chambers and Charles Knight. It appeared that contemporaries were blinded by the success of Routledge's Railway Library, his largest and most famous series.
Keywords: book trade, George Routledge, Longman, John Murray, Traveller's Library, railway bookstall, Railway Library
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- Title Pages
- Dedication
- Acknowledgments
- Abbreviations
- A Note on Money
- Preface
- Introduction
- 1 W. & R. Chambers and the Market for Print
- I Organizing a Proper System of Publishing
- 2 Industrial Book Production
- 3 Reaching a National Market
- 4 Production and Steam Power
- 5 New Formats for Information
- 6 Reaching an Overseas Market
- 7 A Modern Printing Establishment
- II Railways and Competition
- 8 The Coming of the Railways
- 9 Centralizing Business in Edinburgh
- 10 Routledge and the New Competition
- 11 Railway Bookstalls
- 12 Instruction in the Railway Marketplace
- 13 The Dignitaries of the Trade Take on Routledge
- III Steamships and Transatlantic Business
- 14 Transatlantic Opportunities
- 15 Getting to Know the American Market
- 16 The Dissemination of Cheap Instruction
- 17 A New Spirit of Engagement
- 18 Building Relationships with Boston and Philadelphia
- 19 Piracy and Shipwreck!
- Epilogue
- Bibliography
- Index
