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American SunshineDiseases of Darkness and the Quest for Natural Light$
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Daniel Freund

Print publication date: 2012

Print ISBN-13: 9780226262819

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226262833.001.0001

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Epilogue Sunlight into the Twenty-First Century

Epilogue Sunlight into the Twenty-First Century

Chapter:
(p.165) Epilogue Sunlight into the Twenty-First Century
Source:
American Sunshine
Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226262833.003.0007

Sunshine requirements took a new sense of urgency by the 1920s, and expert scientists and doctors asserted a role in light therapy. By 1930, the tan was in, and not just as a result of changing tastes. By 1960, ultraviolet light began to be considered as more of a hazard than a help. It is shown that public education campaigns have been efficient at communicating the danger of sunlight and skin cancer. Ultraviolet radiation became far more of a health threat in the last quarter of the twentieth century than it had been in the first three. The story of American sunlight is one of powerful new fears, of remarkable technological mastery, of created commodities, and of hypernatural but limited solutions to environmental hazards. Briefly, it is the story of modernity's promise and its danger.

Keywords:   sunshine, light therapy, tan, ultraviolet light, American sunlight, skin cancer, ultraviolet radiation

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