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American SunshineDiseases of Darkness and the Quest for Natural Light$
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Daniel Freund

Print publication date: 2012

Print ISBN-13: 9780226262819

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226262833.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 24 July 2021

Climate Tourism and Its Alternative

Climate Tourism and Its Alternative

(p.135) 5 Climate Tourism and Its Alternative
American Sunshine
University of Chicago Press

This chapter describes the long-term solution of climate tourism. By the middle of the 1930s, most people had concluded that time in the sun brought health and happiness, and the tan was a marker of vitality. Climate tourism drew ailing easterners in search of health. The association of sun with energy was settled, and as long as that was the case, tans were good, and beaches were places to go for a vacation. Sunlight was important in childhood for preventing irritability and malformed bones, and had emerged as fully saleable, with businessmen advertising their products as sunshine-rich. Americans were aware about the fortification, thus companies that made dietary supplements redirected their advertising focus, relying on more scientifically sophisticated assessments of sunlight and vitamin D.

Keywords:   climate tourism, sun, health, tan, sunlight, sunshine, fortification, vitamin D

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