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Worldly Consumers – The Demand for Maps in Renaissance Italy - Chicago Scholarship Online
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Worldly Consumers: The Demand for Maps in Renaissance Italy

Genevieve Carlton


Worldly Consumers explores the growing availability of maps to private consumers in sixteenth-century Italy and argues that maps became a central tool in the effort to construct an identity and impress one’s neighbors. This book examines the expanding market for maps as consumer goods, and reconstructs the value of Renaissance maps to their buyers using a variety of sources, including maps, household inventories, epigrams, dedications, catalogues, advice manuals, and books on geography and travel. This analysis demonstrates that individuals displayed maps in their homes as a deliberate act of ... More

Keywords: maps, consumers, identity, market, sixteenth-century, Renaissance, Italy, self-fashioning, cosmopolitan, cultural capital

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780226255316
Published to Chicago Scholarship Online: January 2016 DOI:10.7208/chicago/9780226255453.001.0001


Affiliations are at time of print publication.

Genevieve Carlton, author