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Worldly ConsumersThe Demand for Maps in Renaissance Italy$
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Genevieve Carlton

Print publication date: 2015

Print ISBN-13: 9780226255316

Published to Chicago Scholarship Online: January 2016

DOI: 10.7208/chicago/9780226255453.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 23 January 2022

Finding the Consumers of Sixteenth-Century Maps

Finding the Consumers of Sixteenth-Century Maps

(p.1) Introduction Finding the Consumers of Sixteenth-Century Maps
Worldly Consumers

Genevieve Carlton

University of Chicago Press

The introduction argues that a multivalent approach to maps, uncovering the multiple interpretations of maps depending on their maker, the intended audience, and their owner, is necessary for comprehending the culture of cartography in the sixteenth century. It explains the book’s approach to reconstructing the market for sixteenth-century maps and lays out the use of inventory records for assessing map reception and consumption.

Keywords:   sixteenth-century, maps, reception, consumption, market, inventory, consumers

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