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Worldly ConsumersThe Demand for Maps in Renaissance Italy$
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Genevieve Carlton

Print publication date: 2015

Print ISBN-13: 9780226255316

Published to Chicago Scholarship Online: January 2016

DOI: 10.7208/chicago/9780226255453.001.0001

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A Buyer’s Market

A Buyer’s Market

Map Ownership in Venice and Florence, 1460–1630

(p.75) Chapter Three A Buyer’s Market
Worldly Consumers

Genevieve Carlton

University of Chicago Press

Through an analysis of over 3,000 household inventories, this chapter establishes that map ownership was more widespread than historians have previously assumed in Renaissance Venice and Florence. The chapter then explores the tastes of Venetian and Florentine consumers as represented by the types of maps they chose to purchase—the most popular were world maps and landscapes.

Keywords:   inventories, map ownership, consumers, Venice, Florence, household, tastes, landscape, world maps

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