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Worldly ConsumersThe Demand for Maps in Renaissance Italy$
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Worldly Consumers: The Demand for Maps in Renaissance Italy

Genevieve Carlton

Print publication date: 2015

Print ISBN-13: 9780226255316

Published to Chicago Scholarship Online: January 2016

DOI: 10.7208/chicago/9780226255453.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 02 June 2020

A Buyer’s Market

A Buyer’s Market

Map Ownership in Venice and Florence, 1460–1630

Chapter:
(p.75) Chapter Three A Buyer’s Market
Source:
Worldly Consumers
Author(s):

Genevieve Carlton

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226255453.003.0003

Through an analysis of over 3,000 household inventories, this chapter establishes that map ownership was more widespread than historians have previously assumed in Renaissance Venice and Florence. The chapter then explores the tastes of Venetian and Florentine consumers as represented by the types of maps they chose to purchase—the most popular were world maps and landscapes.

Keywords:   inventories, map ownership, consumers, Venice, Florence, household, tastes, landscape, world maps

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