Jump to ContentJump to Main Navigation
Worldly ConsumersThe Demand for Maps in Renaissance Italy$
Users without a subscription are not able to see the full content.

Genevieve Carlton

Print publication date: 2015

Print ISBN-13: 9780226255316

Published to Chicago Scholarship Online: January 2016

DOI: 10.7208/chicago/9780226255453.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 18 May 2022

The Commerce of Cartography

The Commerce of Cartography

Printing, Price, and Francesco Rosselli

(p.51) Chapter Two The Commerce of Cartography
Worldly Consumers

Genevieve Carlton

University of Chicago Press

This chapter examines the connection between changes in cartographic production and consumption in the first decades of printing. Through an analysis of the inventory made in 1528 of Europe’s first shop to sell cartographic prints, the chapter reconstructs the market for maps in sixteenth-century Italy. This examination, in concert with placing maps in the broader economic context of similar goods, including books and art prints, demonstrates the affordability of maps to a much wider class of consumer. As the inventory analysis shows, maps were within the financial reach of even unskilled laborers.

Keywords:   Francesco Rosselli, production, consumption, printing, market, inventory, cartography

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.