The Commerce of Cartography
The Commerce of Cartography
Printing, Price, and Francesco Rosselli
This chapter examines the connection between changes in cartographic production and consumption in the first decades of printing. Through an analysis of the inventory made in 1528 of Europe’s first shop to sell cartographic prints, the chapter reconstructs the market for maps in sixteenth-century Italy. This examination, in concert with placing maps in the broader economic context of similar goods, including books and art prints, demonstrates the affordability of maps to a much wider class of consumer. As the inventory analysis shows, maps were within the financial reach of even unskilled laborers.
Keywords: Francesco Rosselli, production, consumption, printing, market, inventory, cartography
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