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Worldly ConsumersThe Demand for Maps in Renaissance Italy$
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Genevieve Carlton

Print publication date: 2015

Print ISBN-13: 9780226255316

Published to Chicago Scholarship Online: January 2016

DOI: 10.7208/chicago/9780226255453.001.0001

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Capturing the World on Paper

Capturing the World on Paper

The Visual Tradition and Mapmaking

(p.21) Chapter One Capturing the World on Paper
Worldly Consumers

Genevieve Carlton

University of Chicago Press

This chapter analyzes the ways mapmakers drew on the techniques of Renaissance artists to insert their works into an already vibrant visual tradition. While previous historians have argued that the rise of accurate maps coincided with a decrease in the symbolic and contemplative function of maps, by repositioning cartography in relation to trends in art this chapter demonstrates that altered expectations for the accuracy of maps did not lessen the meaning that consumers attached to them. However, this shift did leave the message of maps increasingly ambiguous and open to interpretation, which allowed buyers to fashion their own meaning for maps.

Keywords:   Renaissance, accurate, symbolic, art, cartography, visual, mapmaking

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