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Corporate Social Responsibility?Human Rights in the New Global Economy$
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Charlotte Walker-Said and John D. Kelly

Print publication date: 2015

Print ISBN-13: 9780226244273

Published to Chicago Scholarship Online: January 2016

DOI: 10.7208/chicago/9780226244440.001.0001

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Assessing Corporate Social Responsibility in the Tobacco Industry

Assessing Corporate Social Responsibility in the Tobacco Industry

(p.53) Chapter Three Assessing Corporate Social Responsibility in the Tobacco Industry
Corporate Social Responsibility?

Peter Benson

University of Chicago Press

In this chapter, I assess a shift toward “corporate social responsibility” (CSR) campaigns in the tobacco industry. While this transformation is seemingly hypocritical, given the harmfulness of cigarettes, the tobacco industry's proactive engagement with public debates and regulatory processes is indicative of a common feature of contemporary capitalism, strategic corporate response to critique and external pressure. The particular strategies that comprise the new CSR campaigns in the tobacco industry are linked to economic and ethical paradoxes that the impact of tobacco production, consumption, and regulation on humans and the environment. Tobacco corporations maneuver to maintain legitimacy and market strength through the timely appropriation of discourses and practices that make claims about social performance and civic virtue.

Keywords:   Corporate Social Responsibility, tobacco, cigarettes, smoking, Food and Drug Administration, public health, supply chains, Philip Morris

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