Jump to ContentJump to Main Navigation
All EdgeInside the New Workplace Networks$
Users without a subscription are not able to see the full content.

Clay Spinuzzi

Print publication date: 2015

Print ISBN-13: 9780226236964

Published to Chicago Scholarship Online: May 2017

DOI: 10.7208/chicago/9780226237015.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 28 May 2022

Lone Wolves: The Case of Search Engine Optimization

Lone Wolves: The Case of Search Engine Optimization

(p.112) 7 Lone Wolves: The Case of Search Engine Optimization
All Edge

Clay Spinuzzi

University of Chicago Press

Up to this point, the book has discussed all-edge adhocracies as they form among relatively independent workers. But adhocracies can form wherever work is organized within networks and around projects—including hierarchies with organizational charts and payrolls. Although bureaucratic hierarchies and adhocracies are very different forms of organization, optimized for very different outcomes, they aren’t necessarily antithetical: networks can overlay and interact with hierarchies. When they do, we see some fascinating dynamics that deepen our understanding of work in the early 21st century. These dynamics are illustrated in this case study of an internet marketing company, particularly in terms of how different forms of work supported each other.

Keywords:   search engine optimization, customization, team cohesion, networks, contingencies, audience analysis, trust-building

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.