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Economic Analysis of the Digital Economy$
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Avi Goldfarb, Shane M. Greenstein, and Catherine E. Tucker

Print publication date: 2015

Print ISBN-13: 9780226206844

Published to Chicago Scholarship Online: September 2015

DOI: 10.7208/chicago/9780226206981.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 18 September 2019

Searching for Physical and Digital Media

Searching for Physical and Digital Media

The Evolution of Platforms for Finding Books

Chapter:
(p.137) 5 Searching for Physical and Digital Media
Source:
Economic Analysis of the Digital Economy
Author(s):

Michael R. Baye

Babur De los Santos

Matthijs R. Wildenbeest

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226206981.003.0005

This chapter provides a data-driven overview of the different online platforms that consumers use to search for books and for booksellers, and documents how the use of these platforms is shifting over time. Our data suggest that, as a result of digitization, consumers are increasingly conducting searches for books at retailer sites and using closed systems (e.g., the Kindle and Nook) rather than at general search engines (e.g., Google or Bing). We also highlight a number of challenges that will make it difficult for researchers to accurately measure internet-based search behavior in the years to come. Finally, we highlight a number of open agenda items related to the pricing of books and other digital media, as well as consumer search behavior.

Keywords:   product search, books, internet, search engines, Amazon

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