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Selling the Yellow JerseyThe Tour de France in the Global Era$
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Eric Reed

Print publication date: 2015

Print ISBN-13: 9780226206530

Published to Chicago Scholarship Online: September 2015

DOI: 10.7208/chicago/9780226206677.001.0001

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The Tour in the Provinces

The Tour in the Provinces

Sport and Small Cities in the Global Age

(p.110) 5 The Tour in the Provinces
Selling the Yellow Jersey

Eric Reed

University of Chicago Press

Chapter Five chronicles the experiences of Tour host-towns Pau, a regional hub and winter resort for wealthy Anglophones in the Pyrenean foothills, and Brest, a port town at the tip of the Brittany peninsula. France’s commercialized mass culture, of which the Tour was an integral part, provided a new medium in which provincial communities interacted with the broader world. Beginning in the 1930s, as their needs and outlooks changed, Brest and Pau used the Tour – and its massive media coverage – to capture larger shares of the expanding tourism market and to promote their integration into the national and global economies. Their stories demonstrate how smaller, provincial communities contextualized the Tour through the lens of their unique, evolving identities, exploited the spectacle for their own ends, and engaged the globalization process.

Keywords:   Tour host-towns, Brest, Pau, Local identities, Globalization, Tourism, Economic integration

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