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Selling the Yellow Jersey – The Tour de France in the Global Era - Chicago Scholarship Online
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Selling the Yellow Jersey: The Tour de France in the Global Era

Eric Reed

Abstract

The book recounts for the first time the commercial and cultural history of the Tour de France bicycle race in the context of globalization. The Tour was the crown jewel of French cycling and also actuated global networks of spectatorship, media, business, athletes, and exchanges of expertise and personnel. In the process, the Tour helped endow world cycling with a particularly French character, culture, and structure. The book examines the influences of the Tour in the United States, Britain, New Zealand, and elsewhere. The book also analyzes French towns that hosted the race. Case studies of ... More

Keywords: Tour de France, globalization, French history, popular culture history, business history, media history, sport history, sport heroes, doping, Lance Armstrong

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780226206530
Published to Chicago Scholarship Online: September 2015 DOI:10.7208/chicago/9780226206677.001.0001

Authors

Affiliations are at time of print publication.

Eric Reed, author
Western Kentucky University.