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The Remittance LandscapeSpaces of Migration in Rural Mexico and Urban USA$
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Sarah Lynn Lopez

Print publication date: 2015

Print ISBN-13: 9780226105130

Published to Chicago Scholarship Online: September 2015

DOI: 10.7208/chicago/9780226202952.001.0001

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El Jaripeo

El Jaripeo

The Gendered Spectacle of Remittance

(p.97) 3 El Jaripeo
The Remittance Landscape

Sarah Lynn Lopez

University of Chicago Press

This chapter examines the gendered spaces of the Mexican rodeo or jaripeo as a paradigmatic site of transnational migration. A fine-grained ethnography of the envisioning, construction, and use of a remittance rodeo in an emigrant village shows how the construction of a rodeo arena supports “ranchero masculinity” while emigration destabilizes gender roles and ratios, and throws gender expectations into flux. The rodeo arena produces a spectacle of traditional culture that accelerates the commercialization and financialization of the jaripeo or bull-riding event.

Keywords:   Jaripeo, Bull-riding, remittance rodeo, ranchero masculinity, transnational migration, gendered spaces, spectacle, commercialization

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