The Tourist Map
The Tourist Map
Altering Visions of What Sidewalks Are and Could Be
This chapter moves from maps as vehicles of critical analysis to platforms for imagining and discussing new spatial practice. Theories of social cognition offer that institutional change is created through new paradigms becoming normalized through a society-wide process of spreading ideas by seeing the practices of exemplars and those within our social networks. This chapter explores the possibility of using the map as a medium of such social paradigm change. The chapter presents the case of an original proposal that was developed and presented by invitation to the Ho Chi Minh City planning department for a tourist pedestrian path that would incorporate sidewalk vending into the experience. While international tourism has been one of the rationales for sidewalk clearance policies, this chapter shows how visual strategies of data and argumentation were used to engage a surprisingly enthusiastic reception by HCMC’s urban planning, transportation, and tourism bureaus to an alternative paradigm where sidewalk life is conceptualized as an asset to manage rather than as a problem to clear.
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