Jump to ContentJump to Main Navigation
Franchising DreamsThe Lure of Entrepreneurship in America$
Users without a subscription are not able to see the full content.

Peter M. Birkeland

Print publication date: 2002

Print ISBN-13: 9780226051901

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226051925.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 23 October 2019

Franchisor Uncertainties

Franchisor Uncertainties

Chapter:
(p.138) Chapter 8Franchisor Uncertainties
Source:
Franchising Dreams
Author(s):

Peter M. Birkeland

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226051925.003.0008

This chapter examines more fully franchising from the franchisor's perspective. It specifically addresses some of the uncertainties they face in recruiting, monitoring, and managing franchisees. Franchisor uncertainties were the result of elements completely out of their control, such as the motives and wants of franchisees. There are three basic routes into franchising—vertical, horizontal, and random—and each impacts franchisors in significant ways. Vertical, horizontal, and random patterns of entry present management problems for franchisors. Franchisees and franchisors have different end goals. Franchisees wish to maximize profits, and franchisors maximize sales volume. Career paths affected the expectations of franchisees, impacted the actions they performed, and contributed to misalignment between franchisees and franchisors. The problem of control is the single greatest uncertainty facing the franchisor.

Keywords:   franchising, franchisees, franchisors, franchisor uncertainties, recruiting, monitoring, management problems, career paths

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.