Jump to ContentJump to Main Navigation
Franchising DreamsThe Lure of Entrepreneurship in America$
Users without a subscription are not able to see the full content.

Peter M. Birkeland

Print publication date: 2002

Print ISBN-13: 9780226051901

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226051925.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 23 October 2019

Social Profile of Franchisees

Social Profile of Franchisees

Chapter:
(p.82) Chapter 6Social Profile of Franchisees
Source:
Franchising Dreams
Author(s):

Peter M. Birkeland

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226051925.003.0006

This chapter introduces a typology of franchisees that cuts across King Cleaners, Sign Masters, and Star Muffler. The three types of franchisee include neo-franchisees, disillusioned franchisees, and sideliners. Neo-franchisees are outspoken critics of the franchisor and with good reason: most neo-franchisees are successful in the business. They also have full confidence in their abilities and have no doubts that they would be successful as franchisees. Disillusioned franchisees largely believe that buying a franchise was the worst decision they ever made. Sideliners are in some respects the stable backbone of the system. Sideliners are not difficult to manage compared to neo-franchisees and disillusioned franchisees. There are common experiences and uncertainties that led these franchisees to be more alike than dissimilar. Regardless of their profile, franchisees work long hours, operate six or seven days a week, and rarely take vacations.

Keywords:   neo-franchisees, disillusioned franchisees, sideliners, King Cleaners, Sign Masters, Star Muffler

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.