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Franchising DreamsThe Lure of Entrepreneurship in America$
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Peter M. Birkeland

Print publication date: 2002

Print ISBN-13: 9780226051901

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226051925.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 23 January 2022

King Cleaners

King Cleaners

(p.34) Chapter 3King Cleaners
Franchising Dreams

Peter M. Birkeland

University of Chicago Press

This chapter reports a detailed account of the nature of work franchisees perform at King Cleaners. It specifically addresses the sources of uncertainty they face. The example given is Larry, who had operated his franchise for five years. Although King Cleaners is one of the leading franchise companies in the world, he still struggled in his franchise unit which appears to be surprising. Larry even provided services at his own expense which was not part of his contract. However, Larry still lost his post. Franchising may offer people with the opportunity to run their own business, but at King Cleaners they often do so on the fringes of the economy. In this precarious position, franchisee operations act as shock absorbers for the corporation.

Keywords:   franchisees, King Cleaners, Larry, franchise, franchising, economy

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