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Marketing Schools, Marketing CitiesWho Wins and Who Loses When Schools Become Urban Amenities$
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Maia Bloomfield Cucchiara

Print publication date: 2013

Print ISBN-13: 9780226016658

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226016962.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 23 September 2021

The “Segregated Schools Initiative”?

The “Segregated Schools Initiative”?

Lasting Consequences of a Short-Lived Project

(p.167) Chapter Seven The “Segregated Schools Initiative”?
Marketing Schools, Marketing Cities

Maia Bloomfield Cucchiara

University of Chicago Press

This chapter considers the long-term impact of the Center City Schools Initiative (CCSI). In 2008, the partnership between the Center City District and the School District of Philadelphia ended, and Center City families no longer received priority in admissions. However, this change did not end the initiative’s impact, either locally or nationally. The racial balance at the schools targeted by the marketing campaign continued to evolve, as more Center City families enrolled their children and the proportion of white students grew.

Keywords:   Philadelphia, school districts, public schools, Center City District, CCSI, racial balance

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