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Marketing Schools, Marketing CitiesWho Wins and Who Loses When Schools Become Urban Amenities$
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Maia Bloomfield Cucchiara

Print publication date: 2013

Print ISBN-13: 9780226016658

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226016962.001.0001

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The “Segregated Schools Initiative”?

The “Segregated Schools Initiative”?

Lasting Consequences of a Short-Lived Project

Chapter:
(p.167) Chapter Seven The “Segregated Schools Initiative”?
Source:
Marketing Schools, Marketing Cities
Author(s):

Maia Bloomfield Cucchiara

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226016962.003.0007

This chapter considers the long-term impact of the Center City Schools Initiative (CCSI). In 2008, the partnership between the Center City District and the School District of Philadelphia ended, and Center City families no longer received priority in admissions. However, this change did not end the initiative’s impact, either locally or nationally. The racial balance at the schools targeted by the marketing campaign continued to evolve, as more Center City families enrolled their children and the proportion of white students grew.

Keywords:   Philadelphia, school districts, public schools, Center City District, CCSI, racial balance

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