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Marketing Schools, Marketing CitiesWho Wins and Who Loses When Schools Become Urban Amenities$
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Maia Bloomfield Cucchiara

Print publication date: 2013

Print ISBN-13: 9780226016658

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226016962.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 05 July 2022

“This School Can Be Way Better!”

“This School Can Be Way Better!”

Transforming Grant Elementary

(p.137) Chapter Six “This School Can Be Way Better!”
Marketing Schools, Marketing Cities

Maia Bloomfield Cucchiara

University of Chicago Press

This chapter first examines parents’ activities at Grant, considering the involvement and agendas of different groups, and shows that although parental involvement was not limited to the middle and upper-middle classes, their views about the school’s needs and of the value of different types of involvement varied by class. Working-class parents focused on supporting the school while middle- and upper-middle-class parents were interested in transforming it. The chapter then turns to parents’ differential status at the school, which was rooted in race and class but also in the particulars of the Center City Schools Initiative, and how that affected their ability to achieve their goals.

Keywords:   public schools, parental involvement, class differences, social class, middle class, working class

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