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Marketing Schools, Marketing CitiesWho Wins and Who Loses When Schools Become Urban Amenities$
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Maia Bloomfield Cucchiara

Print publication date: 2013

Print ISBN-13: 9780226016658

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226016962.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 17 September 2021

Revitalizing Schools

Revitalizing Schools

The Center City Schools Initiative

(p.65) Chapter Four Revitalizing Schools
Marketing Schools, Marketing Cities

Maia Bloomfield Cucchiara

University of Chicago Press

This chapter discusses the Center City Schools Initiative (CCSI), from its origins with the Center City District (CCD) to its promotion into a partnership with the School District of Philadelphia, to its reception within Philadelphia’s political field. It describes the strategies the CCSI used to draw middle- and upper-middle-class families from Philadelphia’s revitalized downtown into the schools. The chapter shows how the partnership between the CCD and School District of Philadelphia elevated market principles and altered institutional policies and practices in both subtle and obvious ways.

Keywords:   Philadelphia, school districts, public schools, education policy, Center City District, middle-class families

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