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Marketing Schools, Marketing CitiesWho Wins and Who Loses When Schools Become Urban Amenities$
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Maia Bloomfield Cucchiara

Print publication date: 2013

Print ISBN-13: 9780226016658

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226016962.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 29 November 2021

Institutions of Last Resort

Institutions of Last Resort

Crisis, Markets, and Stratification in Philadelphia’s Schools

(p.48) Chapter Three Institutions of Last Resort
Marketing Schools, Marketing Cities

Maia Bloomfield Cucchiara

University of Chicago Press

This chapter focuses on the School District of Philadelphia, a system wracked by ongoing crises and rescued (intermittently) by dramatic reforms. It shows that a combination of academic failure, fiscal shortfalls, and market-oriented reforms initiated by state and local leaders made the district fertile ground for a partnership with a local business organization to market public schools to professional families. However, the effort to attract Center City families to the public schools faced many challenges, including low student achievement scores, years of bad publicity for the school district, a state takeover, and nasty battles between local and state leaders.

Keywords:   school districts, Philadelphia, public schools, Center City families

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