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Marketing Schools, Marketing CitiesWho Wins and Who Loses When Schools Become Urban Amenities$
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Maia Bloomfield Cucchiara

Print publication date: 2013

Print ISBN-13: 9780226016658

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226016962.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 06 December 2021

A Strategic Opportunity

A Strategic Opportunity

(p.1) Chapter One A Strategic Opportunity
Marketing Schools, Marketing Cities

Maia Bloomfield Cucchiara

University of Chicago Press

This chapter sets out the book’s purpose, which is to use an education initiative in Philadelphia—Center City Schools Initiative (CCSI)—to examine the impact of policies and policy discourses that position the middle and upper-middle classes as inherently more worthy than other sectors of the population. It argues that the benefits of this project came at some cost to important sectors of the population. Low-income and minority students in particular found their access to resources and opportunities constrained by the initiative. An overview of the subsequent chapters is also presented.

Keywords:   CCSI, Philadelphia, education initiative, urban schools, middle class, education policy

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