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 (2003-08-23). HMO Penetration, Ownership Status, and the Rise of Hospital Advertising. In Barro, J., & Chu, M. (Eds.), The Governance of Not-for-Profit Organizations. : University of Chicago Press. Retrieved 20 Sep. 2021, from https://chicago.universitypressscholarship.com/view/10.7208/chicago/9780226297866.001.0001/upso-9780226297859-chapter-4.