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Lewis, R., Rao, J., & Reiley, D. (2015-04-21). Measuring the Effects of Advertising: The Digital Frontier. In Economic Analysis of the Digital Economy. : University of Chicago Press. Retrieved 4 Aug. 2021, from https://chicago.universitypressscholarship.com/view/10.7208/chicago/9780226206981.001.0001/upso-9780226206844-chapter-7.