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Danaher, B., Dhanasobhon, S., Smith, M., & Telang, R. (2015-04-21). Understanding Media Markets in the Digital Age: Economics and Methodology. In Economic Analysis of the Digital Economy. : University of Chicago Press. Retrieved 5 Aug. 2021, from https://chicago.universitypressscholarship.com/view/10.7208/chicago/9780226206981.001.0001/upso-9780226206844-chapter-13.