The Cultural Politics of Animals and the Environment in the Mass Media
This chapter explores the necessity, potential, and challenges of relying on mass media to inspire the social change needed to reverse the behaviors and beliefs that are contributing the destruction of the environment. It considers how media raises awareness about habitat and wildlife protection, and how media could change humanist worldviews and consumptive lifestyles to promote self-awareness of humanity's position as a fellow species in an ecological web in crisis. It begins by reviewing scholarly literature on the social function of mass media and the way they represent nonhuman animals (NHAs). It then suggests methods for addressing environmental challenges through the news and entertainment media, including ideas for media practitioners as well as concerned citizens.
Keywords: mass media, conservation, social change, nonhuman animals, news, entertainment media