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The Commercial Huayno Business: Making Music and Producing Publics at Dolby JR

The Commercial Huayno Business: Making Music and Producing Publics at Dolby JR

Chapter:
(p.111) Four The Commercial Huayno Business: Making Music and Producing Publics at Dolby JR
Source:
Gentleman Troubadours and Andean Pop Stars
Author(s):
Joshua Tucker
Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226923970.003.0005

This chapter discusses music recording and the marketing process that follows. It explores the sudden interest in Ayacuchano music, and the patterns of recording and distribution of Andean commercial music. The chapter focuses on the role of the record label Dolby JR in making contemporary Ayacuchano huayno successful in the 1980s, 1990s, and 2000s.

Keywords:   music recording, marketing, ayacuchano music, recording, commercial music, Dolby JR, huayno

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