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Race and Gender Frames in American Politics

Race and Gender Frames in American Politics

(p.141) 7 Race and Gender Frames in American Politics
Dangerous Frames
University of Chicago Press

This book has shown that citizens' thoughts and feelings about race and gender can be subtly evoked by appropriately structured political rhetoric. This process is controlled by the interaction between the structure of citizens' cognitive representations of race and gender—their race and gender schemas—and the structure that political elites lend to issues through framing. Frames impose structure on political issues, and when that structure matches the cognitive representation, or schema, for a social category (such as race or gender), that schema will likely govern comprehension and evaluation of the issue. This book has presented experimental evidence to demonstrate the basic mechanisms of group implication separately for racialization and gendering. It has shown that implication takes place outside the laboratory in contemporary American politics, with effects that are politically important. It has also considered the racialization of the American public's support for spending on two programs: welfare and Social Security.

Keywords:   race, gender, political rhetoric, schemas, frames, politics, racialization, welfare, Social Security, group implication

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