This chapter presents the author's thoughts about ethnography. From his vantage as an ethnographer, the central question is, how can an ethnographic work, based on long-term research, remain open to the world? What is it about certain ethnographic texts that, year after year, continue to attract readers? He suggests that there is no one way to write an ethnographic text. Each body of ethnographic material is unique and therefore requires a specifically contoured textual strategy. Beyond that textual specificity there are key elements that must be present in the text if ethnographers want their works to be read by a wide range of readers over a long period of time.
Keywords: ethnographic material, ethnographic texts, ethnographers