The remarkably successful career of the Slavic amulet of seventy two divine names hinges on one central event in its history: its initial printed publication. The text first appeared in 1520 as part of a pioneering work of Cyrillic typography. The book, known as the Miscellany for Travelers, came out of the Venetian printing house of the Montenegrin entrepreneur Božidar Vuković —a central figure in the earliest chapter of modern Cyrillic bookmaking. Cyrillic typography appeared on the cultural map of Europe relatively late, however, early in the next century, the production of Cyrillic books moved almost entirely to Venice, which had established itself as perhaps the most important typographic center in Europe at the time. The publishing house of Vuković had much to do with the success of Cyrillic printing in Venice.
Keywords: Slavic amulet, seventy two, divine names, Cyrillic typography, Miscellany for Travelers, Božidar Vuković, Cyrillic books, Venice, Cyrillic printing, publishing