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Why Should the Devil Have All the Good Music? Christian Music and the Secular Marketplace

Why Should the Devil Have All the Good Music? Christian Music and the Secular Marketplace

Chapter:
(p.52) Chapter Two Why Should the Devil Have All the Good Music? Christian Music and the Secular Marketplace
Source:
Shaking the World for Jesus
Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226326801.003.0003

This chapter examines the evangelical industry's growth and increasing inroads into the wider secular marketplace. Christian music and music video provide an excellent illustration of how evangelicals have created cultural products of uneven and ambiguous spiritual intensity. There are some people in the Christian music industry who position their work first and foremost as art rather than as evangelism per se. To some extent, evangelicals see their music as a reaction against secular youth culture, which they claim “preaches” politics and values to vulnerable audiences. Evangelicals outside the music business have certainly asked critical questions about Christian music. Christianity Today often contains articles questioning the mission of the Christian music industry.

Keywords:   Christianity Today, secular marketplace, Christian music, evangelism, preaches

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