Bollywood movies have been long known for their colorful song-and-dance numbers and knack for combining drama, comedy, action-adventure, and music. But when India entered the global marketplace in the early 1990s, its film industry transformed radically. Production and distribution of films became regulated, advertising and marketing created a largely middle-class audience, and films began to fit into genres such as science fiction and horror. This study of what the text names New Bollywood contends that the key to understanding these changes is to analyze films' evolving treatment of romantic relationships. It argues that the form of the conjugal duo in movies reflects other social forces in India's new consumerist and global society. The book takes a look at recent Hindi films and movie trends—the decline of song-and-dance sequences, the upgraded status of the horror genre, and the rise of the multiplex and multiplot—to demonstrate how these relationships exemplify different formulas of contemporary living.