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Economic Value Creation in Mobile Applications

Economic Value Creation in Mobile Applications

(p.233) 8 Economic Value Creation in Mobile Applications
The Changing Frontier
Timothy F. BresnahanJason P. DavisPai-Ling Yin
University of Chicago Press

New mobile development platforms are a 21st-century growth pole. By successfully recombining existing information technologies with new innovations, they have spurred a positive feedback loop of consumer adoption of mobile devices and firm entry into a wide variety of applications, or “apps.” Despite its tremendous size, the industry is still at an early stage, with rapid growth and a wide variety of economic experiments exploring how this new industry will create economic value. Because there are numerous and growing app markets, the industry needs economic institutions to support market experimentation. However, the volume and diversity of app product entry has created problems for marketing and commercialization, especially matching consumers to products. This early pattern is like many earlier information and communications technology industries in that it shows a pattern of technical success but commercialization struggles. However, several important new issues arise, including a bias against entrepreneurial commercialization, and the importance of end-user demand in determining market evolution. We consider how this situation has impacted the industry’s task of discovering economic value and choosing among different app and platform features to make its ultimate contribution to economic growth. We also consider the likely market and institutional responses to the current bottleneck.

Keywords:   platforms, mobile, entrepreneurship, innovation, ICT, monetization, industry evolution, technology, diffusion

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