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El Jaripeo

El Jaripeo

The Gendered Spectacle of Remittance

Chapter:
(p.97) 3 El Jaripeo
Source:
The Remittance Landscape
Author(s):
Sarah Lynn Lopez
Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226202952.003.0004

This chapter examines the gendered spaces of the Mexican rodeo or jaripeo as a paradigmatic site of transnational migration. A fine-grained ethnography of the envisioning, construction, and use of a remittance rodeo in an emigrant village shows how the construction of a rodeo arena supports “ranchero masculinity” while emigration destabilizes gender roles and ratios, and throws gender expectations into flux. The rodeo arena produces a spectacle of traditional culture that accelerates the commercialization and financialization of the jaripeo or bull-riding event.

Keywords:   Jaripeo, Bull-riding, remittance rodeo, ranchero masculinity, transnational migration, gendered spaces, spectacle, commercialization

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