The Gendered Spectacle of Remittance
This chapter examines the gendered spaces of the Mexican rodeo or jaripeo as a paradigmatic site of transnational migration. A fine-grained ethnography of the envisioning, construction, and use of a remittance rodeo in an emigrant village shows how the construction of a rodeo arena supports “ranchero masculinity” while emigration destabilizes gender roles and ratios, and throws gender expectations into flux. The rodeo arena produces a spectacle of traditional culture that accelerates the commercialization and financialization of the jaripeo or bull-riding event.
Keywords: Jaripeo, Bull-riding, remittance rodeo, ranchero masculinity, transnational migration, gendered spaces, spectacle, commercialization