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Gentleman Troubadours and Andean Pop Stars: Huayno Music, Media Work, and Ethnic Imaginaries in Urban Peru

Joshua Tucker

Abstract

Exploring Peru’s lively music industry and the studio producers, radio DJs, and program directors that drive it, this book is an account of the deliberate development of artistic taste. Focusing on popular huayno music and the ways it has been promoted to Peru’s emerging middle class, the author tells a complex story of identity making and the marketing forces entangled with it, providing insights into the dynamics among art, class, and ethnicity that reach far beyond the Andes. He focuses on the music of Ayacucho, Peru, examining how media workers and intellectuals there transformed the city’ ... More

Keywords: peru, music industry, studio producers, radio DJs, program directors, artistic taste, huayno, emerging middle class, identity making, marketing

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780226923956
Published to Chicago Scholarship Online: September 2013 DOI:10.7208/chicago/9780226923970.001.0001

Authors

Affiliations are at time of print publication.

Joshua Tucker, author