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The Sounds of CapitalismAdvertising, Music, and the Conquest of Culture$
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Timothy D. Taylor

Print publication date: 2012

Print ISBN-13: 9780226791159

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226791142.001.0001

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New Capitalism, Creativity, and the New Petite Bourgeoisie

New Capitalism, Creativity, and the New Petite Bourgeoisie

Chapter:
(p.231) 9 New Capitalism, Creativity, and the New Petite Bourgeoisie
Source:
The Sounds of Capitalism
Author(s):

Timothy D. Taylor

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226791142.003.0150

This chapter focuses on the new petite bourgeoisie in advertising, a social group that adheres to the ideologies of creativity and the hip and the cool. It considers who these people are, including their relationship to techno and alternative music. The chapter also discusses their involvement in promoting a new capitalism that is more culturalized than earlier ones.

Keywords:   new petite bourgeoisie, advertising, creativity, cool, techno, alternative music, new capitalism

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