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The Sounds of CapitalismAdvertising, Music, and the Conquest of Culture$
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Timothy D. Taylor

Print publication date: 2012

Print ISBN-13: 9780226791159

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226791142.001.0001

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The Great Depression and the Rise of the Radio Jingle

The Great Depression and the Rise of the Radio Jingle

Chapter:
(p.65) 3 The Great Depression and the Rise of the Radio Jingle
Source:
The Sounds of Capitalism
Author(s):

Timothy D. Taylor

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226791142.003.0054

This chapter discusses the onset of the Great Depression and the rise of the singing commercial or radio jingle. It begins by discussing the precursors of the radio jingle: street cries, sales pitches in verse, and sheet music advertising. It then explores the emergence of the radio jingle before World War II. The chapter also describes some popular jingles that were recorded during this period.

Keywords:   Great Depression, singing commercial, radio jingle, street cries, sales pitches, verse, sheet music, jingles

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