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The Sounds of CapitalismAdvertising, Music, and the Conquest of Culture$
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Timothy D. Taylor

Print publication date: 2012

Print ISBN-13: 9780226791159

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226791142.001.0001

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The Classes and the Masses in the 1920s and 1930s

The Classes and the Masses in the 1920s and 1930s

Chapter:
(p.43) 2 The Classes and the Masses in the 1920s and 1930s
Source:
The Sounds of Capitalism
Author(s):

Timothy D. Taylor

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226791142.003.0042

This chapter explores the strategies employed by advertisers and advertising agencies in investigating their audience and determining who was listening to their programs, and what kind of musical programs listeners preferred. It discusses the use of polls and surveys to assess listener preferences and to design programs that the audience might like.

Keywords:   advertisers, advertising agencies, audience, programs, musical programs, polls, surveys, listener preferences

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