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The Sounds of CapitalismAdvertising, Music, and the Conquest of Culture$
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Timothy D. Taylor

Print publication date: 2012

Print ISBN-13: 9780226791159

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226791142.001.0001

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Music and Advertising in Early Radio

Music and Advertising in Early Radio

Chapter:
(p.11) 1 Music and Advertising in Early Radio
Source:
The Sounds of Capitalism
Author(s):

Timothy D. Taylor

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226791142.003.0018

This chapter examines radio advertising and how the radio became conceptualized as an advertising medium. It begins by examining the history of radio broadcasting. It then discusses the following: selling radio to advertisers and advertising agencies, strategies on how radio advertising should be funded, programs developed to generate goodwill, the debates over which music was suitable in broadcast advertising, and translating print advertising practices to sound. The chapter also examines two early programs, the Clicquot Club Eskimos and Aunt Jemima.

Keywords:   radio advertising, radio, advertising, advertisers, advertising agencies, broadcast advertising, print advertising, music, Clicquot Club Eskimos, Aunt Jemima

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