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The Sounds of Capitalism
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The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture

Timothy D. Taylor

Abstract

From the early days of radio through the rise of television after World War II to the present, music has been used more and more often to sell goods and establish brand identities. And since at least the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. This book is the story of this infectious p ... More

Keywords: brand identities, commercials, musicians, advertising, popular music, musical culture, variety shows, clicquot club eskimos, jingle, consumerism

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780226791159
Published to Chicago Scholarship Online: September 2013 DOI:10.7208/chicago/9780226791142.001.0001

Authors

Affiliations are at time of print publication.

Timothy D. Taylor, author