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The Race to 270
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The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004

Daron R. Shaw

Abstract

The Electoral College has played an important role in presidential politics since America's founding, but surprisingly little information exists about precisely how it affects campaign strategy. This book goes inside the past two presidential elections and reveals how the race to 270 was won—and lost. The author's nonpartisan study lays out how both the Democrats and the Republicans developed strategies to win decisive electoral votes by targeting specific states and media markets. Drawing on his own experience with Republican battle plans, candidate schedules, and advertising purchases—plus k ... More

Keywords: Electoral College, presidential politics, campaign strategy, presidential elections, Democrats, Republicans, media markets, candidate schedules, advertising purchases, voters' preferences

Bibliographic Information

Print publication date: 2006 Print ISBN-13: 9780226751337
Published to Chicago Scholarship Online: March 2013 DOI:10.7208/chicago/9780226751368.001.0001

Authors

Affiliations are at time of print publication.

Daron R. Shaw, author